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Why?...the start to strategic networking


You can meet anyone, anyone! But why would you want to?

Identify that “why,” the first step in using the 3 W’s of strategic networking. It will give you focus and lead to measurable results. Here are some sample why's to help you think about your goals: lead generation; finding employees; connecting to media people for public relations opportunities; identifying advisory board members. Even these could use more honing, e.g., lead generation with manufacturing firms having revenues greater than $500 million in the northeastern United States.

You set other goals with precision. So should your networking ones. The 3 W's will flow together strategically to make your networking effective, efficient and rewarding.


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